About Mâché

Welcome to Mâché, where everything you want to buy for your home can finally be found in one place.

MÂCHÉ FOR CUSTOMERS

In the last few years we noticed that the most beautiful home decor items in India - from cushions to lamps to sofas and much more - are sold by high quality independent brands, not large ecommerce platforms.

Our goal is to make discovering trusted brands and searching through their products really easy. Our mission is fortuitous discovery - we do not directly take orders or manage shipping and returns.

If you have any questions or have a favourite brand to suggest, please contact us here.

MÂCHÉ FOR BRANDS

Mâché is not an ecommerce marketplace. We provide traffic to your brand’s website, so you can build a direct relationship with your customer.

Why are we doing this?

  1. We love everything about home decor.
  2. We realised your brand is easily accessible by your existing social media followers, but customers can’t find you unless they already know about you. Or, you spend a tremendous amount on easily forgotten digital ads (ephemeral social media stories and brand recall don’t mix well).

Your content is yours. In order to send traffic, we utilize your product photos and other useful information (product names and prices). We recognise all the content displayed on Mâché belongs to you and is your Intellectual Property (IP).

Solving for trust. Customers come close to buying brands they see on social media and brand websites, but often drop out of the purchase funnel with a doubt around genuine listings. We will verify all brands on Mâché in due course, so customers are assured that only genuine, high-quality, sellers are listed here.

What are customers seeking? Our longer term aim is to provide you - the brand - with advanced analytics not available elsewhere - on product and design trends customers are looking for at any given time.

What is our business model? In time, we expect Mâché will become the default destination for homeowners to discover new products. If we provide you enough traffic, we will enable an option for paid partnerships with us. Till then, all traffic is free - it’s on us.

If you’d like to onboard with us or discuss partnerships, please contact us here.

WHAT’S WITH THE NAME?

Our name is taken from Papier-Mâché, an ancient handicraft technique in India that goes back to the 14th century. It’s one of the hundreds of crafts in our country that make us the center of the world in original design and artistry. Every state of India has a unique cultural heritage, aesthetic and production techniques. We’re so proud to promote businesses that make in India.

For a literal meaning, Papier-Mâché is “a mixture of paper and glue, or paper, flour and water, which is shaped into decorative objects”.

OUR CORE VALUES

For our Customers and Brands:

©2024 Mache